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 | The Celebrity Cafe"...a fascinating album" Svoy’s album has a very fitting title for the music it contains. "Eclectric" is full of catchy, pop-like and electronic songs that seem to sit on the fence between unusual and mainstream. Track seven has atypical computerized instrumentation, but the lyrics and melody sound like any other music that is on the radio today. Each of the other songs contains a similar mix. The combination of the two styles makes the album fascinating; it probably wouldn’t have been as interesting if Svoy stuck to one style or another. The combination of the background music and vocals give this album a somewhat sophisticated feel. Svoy’s album gives one the impression of sipping a drink and gazing at the New York City skyline from a fancy high-rise apartment. That scene and Svoy’s music both hold the same air of classiness. "Eclectric" has a generally relaxed mood. Although some of the songs have up-tempo back beats, the vocals are laid back and calming. The music is intriguing and unusual, although not quite so unusual as to turn off listeners who may be fans of mainstream music. Reviewer: Lauren B. |
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 | Download.com"...a sharp blend." "The New York composer is a quintessentially modern songman." The New York composer is a quintessentially modern songman. He's as interested as ever in sweet melodies and accessible hooks--he'd just rather pair them with mad, flickering glitchwork than, you know, a dusty acoustic guitar. It's a sharp blend, keeping our focus but also trading in soundscapes. Editor's review |
 | EVIVE, YouSuckIRule.com"Eclectric, is an impressive journey through the mind of a truly gifted artist." SVOY Eclectric 5/01/2007 Mixing all elements of electronica, with a strong pop sensibility, New York-based artist Svoy’s recent release, “Eclectric”, is an impressive journey through the mind of a truly gifted artist. Growing up in a small port city in the Russian Far East, and attended the Russian Academy of Music to study with the legendary and beloved Russian bebop pianist Igor Bril. He later went on to Boston’s Berklee College of Music, majoring in Jazz piano, but ended up focusing on the electronic genre. This proved to be a beneficial decision for the young Svoy, winning the John Lennon Songwriting contest in 2006. His album, “Eclectric”, is definitely a New York album. The album starts off with Svoy’s single, the garage –inspired “Driving Away”. His melodic and dreamy vocals seem to hover well over the fast and heavy jungle beat. Later on down the album, songs like “I Don’t Love” and “Make You Mine” show more of the artist’s ambient side, minimalist beats and light keys over symphonic vocals. It’s great to have an artist spread across a genre and not have every song have the monotonous “oonce oonce oonce oonce” that most New York based electronic artists use. My favorite song on the album will have to be the seven-plus minute opus, “Shy”. The artist’s clever orchestration really makes the song effortlessly shine on well into its seven minute mark without getting tired or become boring. That in itself is the beauty of this album- it’s a pop album that grasps the aspects of electronica that make it great (synths, breaks, auto-tune vocals), while adhering to the pop formula (verse-chorus-verse, getting to the hook in under thirty seconds, keeping the songs at “Single” length). The only thing I’m going to recommend to this artist, stay away from the John Mayer sound that “Cared More” touches on…little too college alt-rock for my taste. For more information: www.svoy.com Posted by: MarkMarkMarkMark |
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 | Hybrid Magazine"Groovy electronica filled with real melodies and great vocals. Awesome production, nice songs, beautiful voice." Svoy - Eclectric Aramis: Groovy electronica filled with real melodies and great vocals. Awesome production, nice songs, beautiful voice. Porthos: You are the next American Idol! But first get your braces off. Nice programming. Athos: My therapist has asked that I put my thoughts to house music. D'Artagnan: New York lounge techno. I like it |
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 | Imeem.com"This lil New York Ruskie reminds us all that electro/techno is a viable genre and not just party music. In a word, Gorgeous." "...If you only have time for one song, though, it has to be Svoy's Driving Away. This lil New York Ruskie reminds us all that electro/techno is a viable genre and not just party music. In a word, Gorgeous." Alex Hluch Imeem.com |
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 | ArtistDirect.com"...this Russian kid from New York does it pretty well. Dig that crazy drum 'n' bass beat." "Eclectric is one of the year's most intriguing debuts." Svoy - "Driving Away" Has anyone coined a term yet for the recent spate of youthful singer-songwriters who sound equally influenced by Coldplay and the '90s rave scene? "Emotronica," maybe? Whatever it is, this Russian kid from New York does it pretty well. Dig that crazy drum 'n' bass beat. |
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